Discovery Activities

Such initiatives can be easily organised in any setting – from a cafe to a conference room – and offer high-quality training and show professionals and enthusiasts alike what excellence in relation to coffee really means. 

Thanks to a simple and yet thorough teaching style and an approach which constantly combines theory and practice, participants take an active part in activities and are given the chance to taste different products and to help prepare them.

Consumer courses create a virtuous circle: professionals from the hospitality industry can use the courses to enrich the offer for their customers, providing an original and highly differentiated service. Consumers, on the other hand, use the courses to broaden and deepen their knowledge of the product, thus learning to better appreciate its quality, while at the same time becoming increasingly aware of the importance of the service.